Tag: Motion Design

The Concept The format was fixed and unusual: 1024×480 pixels, roughly twice as wide as it is tall, no sound, and a few seconds of attention from someone walking past a screen. Fero-Term had interior visuals and a product list, not a film. A DOOH screen is not a website: nobody scrolls back, nobody unmutes, nobody waits for the payoff. Whatever the picture says, it says in the first second or not at all. So instead of cutting between product shots, we treated the screen as a window into one room. A single continuous camera move through a lit interior, with the products placed...