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© 2020- Studio Cauldron.
All rights reserved.
© 2020- Studio Cauldron.
All rights reserved.
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Fero-Term — DOOH Campaign Video

The Concept The format was fixed and unusual: 1024×480 pixels, roughly twice as wide as it is tall, no sound, and a few seconds of attention from someone walking past a screen. Fero-Term had interior visuals and a product list, not a film. A DOOH screen is not a website: nobody scrolls back, nobody unmutes, nobody waits for the payoff. Whatever the picture says, it says in the first second or not at all. So instead of cutting between product shots, we treated the screen as a window into one room. A single continuous camera move through a lit interior, with the products placed...

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Studio Cauldron — Demo Reel

The Concept Ninety seconds, five disciplines, no narration. The cut moves from product to environment to character and back, because that is how the studio actually works — the same pipeline builds a tap, a room and a creature. Different subject, the same craft underneath. So the reel is not organised by client or by year. It is organised by what each shot proves. Every frame in here was made to explain something: a product, a brand, a character. None of it is decoration, and that is why it is short. The Process Every shot goes through the same four passes: blockout, light,...

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TPM — 3D Animation & Visualisation

The Concept TPM Research sells patient-mobility equipment to hospitals and care facilities. The problem with that product is simple to state and hard to solve: its value is in the mechanism. A chair that lifts a patient’s legs, turns, and takes the strain off a nurse’s back looks, in a photograph, like a chair. So the brief was never “make nice images”. It was: let a buyer understand in seconds what this equipment does, without standing next to it. That meant rebuilding the product in 3D and putting it in the rooms where it is actually used — a waiting room, a patient room, a hallway...

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Zeljko, the Garden Spirit

The Concept Zeljko is a small guardian of the garden — a spirit grown from a cabbage, with a twig staff and a crown of leaves. The goal was simple: build an original character with enough personality to carry animated shorts, mascot work and brand storytelling on his own. Nobody briefed him. He started as a doodle and survived because he passed the only test that matters for a character: you can tell what he wants before he moves. Everything after that was execution. The Lore Zeljko is a Zelyak — a garden spirit no bigger than a child’s hand, born from a seed that waited...

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