The Concept

The format was fixed and unusual: 1024×480 pixels, roughly twice as wide as it is tall, no sound, and a few seconds of attention from someone walking past a screen. Fero-Term had interior visuals and a product list, not a film.

So instead of cutting between product shots, we treated the screen as a window into one room. A single continuous camera move through a lit interior, with the products placed where the eye lands anyway.

The Process

Each product was rebuilt as a clean 3D model from Fero-Term’s references. From blockout to final frame, the scene was built once and refined in passes: layout, light, materials, grade.

After the first version, we tightened the render and adjusted the interior based on Fero-Term’s feedback, then locked the look.

The Assets

Every product in the scene also exists as a standalone 3D asset. Once modelled, it can be re-lit, re-posed and re-rendered for the next campaign, the web shop or a catalogue page — without a photoshoot.

The Result

Delivered in three resolutions at once — a 4K master, the exact DOOH format, and a spare aspect ratio for other placements. The scene stays on file, so the next campaign doesn’t start from an empty room: swap the product, move the camera, render again.

Credits

Client · Fero-Term
CGI & Animation · Studio Cauldron
Year · 2025