TPM — 3D Animation & Visualisation
The Concept
TPM Research sells patient-mobility equipment to hospitals and care facilities. The problem with that product is simple to state and hard to solve: its value is in the mechanism. A chair that lifts a patient’s legs, turns, and takes the strain off a nurse’s back looks, in a photograph, like a chair.
So the brief was never “make nice images”. It was: let a buyer understand in seconds what this equipment does, without standing next to it. That meant rebuilding the product in 3D and putting it in the rooms where it is actually used — a waiting room, a patient room, a hallway...
